Executive social media has a direct impact on the company’s bottom line.
An executive’s social media presence is one of the most powerful marketing tools today.
As pioneers of the Social CEO, Media Minefield’s team of experts has seen firsthand how a strategic and authentic social media presence builds trust, credibility and authority for both business leaders and their companies. It positively impacts hiring, retention, revenue and overall brand sentiment.
93% of consumers believe that CEO engagement on social media helps communicate company values, shape a company’s reputation and grow corporate leadership during times of crisis.
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Our Social Media Services
Our Social Media Services are designed to help brands, executives and employees build and maintain a strong, authentic presence in the digital world. From strategic social media management to empowering individuals with the tools and skills they need to engage online, we offer various customized services to meet your needs.
Full-Service Executive Social Media Management
We take a holistic approach to managing your executive social media presence, developing a customized strategy that is designed to amplify your unique leadership style and professional expertise across key platforms. Our team works closely with you to understand your goals and values and ensures that your personal brand is consistent and resonates authentically with your target audience.
Employee Social Influencer Training
Employees can be some of a company’s most valuable brand ambassadors. With the right training, they can help boost your company’s visibility, build trust and amplify your brand message. Our training equips employees with the tools, knowledge and confidence to become effective and authentic social media influencers within their personal networks.
Digital Leadership Coaching
We help executives build a strong online presence and engage authentically with their audience. Through bi-weekly coaching calls, we provide personalized strategies covering social media best practices, content creation, brand voice, community management and performance tracking. We also offer ongoing training and support to empower leaders to confidently navigate the digital landscape and enhance their influence in the digital age.
Our Capabilities
+ Weekly posts and content for LinkedIn, Facebook, Instagram, X and TikTok
+ Custom social media strategies and communication goals
+ In-house creative team for custom graphics and photo or video editing needs
+ Consistent communication and strategy check-ins with your team
Our Team
Media Minefield’s team of social media experts is leading the way in creating digital legacies for business leaders and C-suite executives. We utilize proven and trademarked strategies for holistic thought leadership, ensuring leaders leverage their online presence to build trust, amplify their brand and create meaningful connections.
Testimonials
Don’t just take our word for it—hear from those who’ve worked with us.
“Media Minefield helps us increase our social media presence, create connections and raise awareness about our organizational priorities, initiatives and team culture. Social media storytelling has helped us increase industry connections, attract new employees and showcase our connection to the community.”
“The focus on gradual, practical ways that our Executive Team can use social media to positively impact our corporate brand, our employees, and further amplify our messaging was an excellent roadmap for us as individuals to apply on a daily basis. The session’s content was relevant, focused, and it’s already making an impact for us.”
“Trusting the Media Minefield team with my social media strategy has grown my professional network and impacted our entire business. Strategic posts are showing my thought leadership in a competitive industry, building credibility for our brand and helping our employees feel more engaged. I've reached more people than I ever thought possible with a consistent and professional social media presence.”
Frequently Asked Questions
Why should I be active on social media?
Being active on social media helps you connect with your audience in real-time, build relationships, establish credibility and increase visibility for your brand. Social platforms offer an opportunity to share your expertise, showcase your values and engage with potential clients or followers, all of which can lead to greater business opportunities and a stronger reputation. In fact, 77% of consumers say they prefer to make purchases from a company where executives are active on social media.
How will you create a strategy that’s authentic?
We begin by understanding your brand, goals, target audience and competitors. From there, we create a customized strategy with clear objectives, content pillars, posting frequencies and platform-specific tactics. We also track key performance indicators (KPIs) to ensure we’re on track and optimize as we go. This strategy will evolve as we analyze what’s working and what isn’t. You will have regular meetings with our team of experts who will share content ideas, strategy updates and feedback as they learn your tone of voice.
What should I post about?
Your posts should reflect both your professional expertise and personal brand. Topics might include industry insights, helpful tips, success stories, company culture, client highlights or relevant news. We’ll focus on a mix of educational, informative and engaging content that adds value to your audience and aligns with your goals.
How do we know if it’s working?
We measure success through data and analytics, tracking metrics such as impressions, engagement, engagement rate and follower growth. Monthly reporting ensures you are kept in the loop on progress and results.
Latest Insights on Social Media
Discover the latest insights on executive social media management, thought leadership and why authentic content is crucial to any successful strategy.
Want to learn more about becoming a Social CEO?
Ready to amplify your personal brand and online presence? Let us help you create authentic content, manage your social media with purpose and develop a comprehensive thought leadership strategy that builds trust and leaves a lasting impact on your legacy. Reach out to us to get started!